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Branding, marketing, creative strategy, media planning and buying, copywriting, business case development and presentation, hands-on business development activities.
Ross LeFevre is a Principal with International Commerce, LLC. He has more than 40 years experience in marketing communications having served as officer/owner/senior manager of two Houston-based advertising agencies, Founder and CEO of another Houston-based advertising agency, Senior Partner and General Manager (Head of Office) for the Houston practice of a worldwide advertising agency (Ogilvy & Mather), CEO of Brand Imagination, another Houston advertising agency and Partner and Co-Founder of two business development and consultation firms.
Relevant Experience
Examples of Ross’ experience:
International Commerce LP
Co-Founder and Partner
A consulting firm that provides services consistent with the experience and expertise of its partners. In LeFevre’s case he provides business development, and oftentimes marketing and branding consultation. Some of the clients have included EDS, Liskow & Lewis, Ayres, Warren, Shelton, Williams and Choctaw Renewable Services LLC.
Consultant
LeFevre was engaged by a variety of companies to assist with business development and branding activities. Key clients included Dynegy, SourceNet, EquaTerra, Plan Three Solutions and Texas A & M University.
Brand Imagination
CEO
A branding and marketing communications firm whose key clients included Texas A&M University, Tony Chachere Foods and Stewart & Stevenson. This client mix required retail, business-to-business and advocacy marketing skills.
Ogilvy& Mather
Senior Partner, General Manager (head of office)
Ogilvy & Mather is the world’s largest, and considered by experts as the most prestigious advertising agency in the world. The Houston practice at its height had more than 200 people. Key clients for the Houston office during LeFevre’s tenure as Senior Partner, General Manager and Head of Office included Shell Oil Company, EDS, IBM, MasterCard, Chase Bank, AM General, LTV, Sky-Tel, The Nature Conservancy, The US Council on Energy Awareness, LTV, the Houston Grand Opera, United Way and Sun Belt Savings. The firm provided all services from market research to strategic planning, to creative development to media planning, buying and placement as well as measuring the success or failure of the various campaigns. Market reach included print, outdoor, radio/TV, digital, promotions and special events.
LeFevre & Associates, Inc.
LeFevre founded LeFevre & Associates in 1973 to serve the marketing communications needs of a growing Houston business community. Over the next several years the firm grew to be one of Houston’s largest and most successful agencies. While many of the firm’s clients were local, its reputation for effective communications led to engagements with companies as far away as Philadelphia, Chicago and Wilmington, DE. Key clients included Medenco (later AMI), St. Luke’s Hospital, HEI (later Columbia/HCA) DuPont, Dresser Industries, General Motors EMD Division, Zapata Corporation, Reading & Bates, Nalco Chemical, Offshore Magazine, Ernst & Ernst, Weatherford, Dresser, Baker Oil Tools and, Stewart & Stevenson.
Martin Darrell Ross
Executive Vice President
At this Houston-based advertising agency LeFevre was responsible for developing advertising campaigns and marketing communications materials for key clients such as Igloo, Reed Drilling Tools, The Hunt Companies and Zapata Corporation.
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